You wouldn't hire a plumber to do electrical work. Don't hire a generic marketing agency to market your fire protection company.

The story behind this agency.

I've been in the food service business for 20+ years. 12 food concepts. 5 state fairs. 9 states. 30+ festivals every season. Every year I'd show up to the fair and watch the fire marshal inspect our equipment — and every year I'd watch the fire protection company inspector charge double what the work was worth.

At some point I started asking: how hard is this, really? The certifications are $175 each, open book, online from home. The equipment costs are tiny. The margins are absurd. And the marketing — the marketing — for most fire protection companies is basically nonexistent.

So I got certified, built Falls Fire Protection, and started tracking every number from day one. And I started thinking about what this industry needs from a marketing standpoint.

The answer is simple: most fire protection companies are invisible online. They have terrible websites or no website. They don't show up on Google. They don't have automated inspection reminders. And most of them don't think they need any of it because referrals have always worked.

Until they don't. Until one big commercial account switches providers. Until a competitor moves in with a real web presence and starts taking their restaurant customers. Until they realize that every month they're invisible on Google is leads going to someone else.

That's what Fire Marketing Pros solves. And unlike every other marketing agency in this space, I can prove it — because I'm doing it in my own company first.