Case Study
Building Falls Fire Protection from $0.
Most marketing agencies show you polished testimonials and vague results. We're doing this differently — we built our own fire protection company and are documenting every step. If you want to know if our system works before hiring us, this is your answer.
The proof model
We built the fire protection company first. Then the marketing agency.
Falls Fire Protection is a real fire protection company in Sioux Falls, SD — owned and operated by Borjan Jaksic. ICC/NAFED certification in progress. Real customers. Real inspections. Real revenue tracked from day one.
Every system we sell through Fire Marketing Pros was tested on Falls Fire Protection first. When we say "this gets you to page 1 for fire extinguisher inspection Sioux Falls," we'll have the screenshot from our own company to prove it before we make that promise to you.
The timeline
Month by month — what we're building and what we're tracking.
Foundation
- Business planning complete — master plan, pricing, competitor analysis
- Astro website built and ready to deploy
- FE + FK exam registration and study in progress
- DBA filing at Lincoln County — pending
- Domain purchase — pending
- GL insurance quote — pending
- Wholesale supplier accounts — pending
Tag and track
- Tag all own equipment (20 ABC + 8 Class K + 8 hood systems)
- Extend service to vendor friends at 30+ festivals across 5 state fairs
- Track every job: revenue, photos, testimonials
- Film YouTube content on fire compliance for MFE channel
- Google Business Profile activated, first reviews collected
Systematize and scale
- GHL pipeline fully operational with automated reminders
- Google Ads campaigns launched for Sioux Falls metro
- Cold outreach to restaurant list via Raymond on power dialer
- Target: 50 restaurant customers by end of off-season
- Compile case study data: revenue, rankings, leads, ROI
Open to clients
- Case study complete with 12 months of real data
- Fire Marketing Pros website live and taking discovery calls
- First 3 clients onboarded using Falls Fire Protection as the template
- Philippines VA hired for fulfillment
What we're measuring
The metrics that actually matter for fire protection companies.
These are the exact metrics we'll report on for every Fire Marketing Pros client. We're tracking them on Falls Fire Protection from day one.
Google rankings
Position tracking for 'fire extinguisher inspection Sioux Falls', 'hood system inspection Sioux Falls', and 10+ related keywords.
Monthly leads
Total inbound leads — calls, form submissions, GHL bookings. Tracked by source (organic, ads, GBP, direct).
Cost per lead
Total marketing spend divided by leads generated. The number that tells you if any of this is actually worth it.
Revenue generated
New customer revenue directly attributable to digital channels. Not referrals — new business from the marketing system.
Google review count
Starting at 0. Tracking growth via automated post-service review requests. Target: 20+ reviews in year 1.
GBP visibility
Local pack impressions, clicks to website, call clicks, direction requests. Google Business Profile is often the highest-ROI channel.
Straight talk
We don't have results yet — and we're saying so openly.
Falls Fire Protection is pre-launch. The case study data doesn't exist yet because we haven't started yet. Most marketing agencies would hide this and show you testimonials from unrelated industries. We're not doing that.
What we're offering right now is the ability to follow along — watch us build this from scratch using the exact system we'll deploy for you. If we can rank #1 in Sioux Falls for fire extinguisher inspection, generate 50+ restaurant customers in year one, and build automated recurring revenue — that's your proof before you sign a contract.
If you want to get on our waitlist for Spring 2027, we'll give you the first case study results in your inbox and a priority discovery call slot.
Join the Waitlist