Straight answers for fire protection owners.
Each answer starts with the short version. Prices, terms and guarantees here match our programs and Terms of Service.
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Working with Fire Marketing Pros
Who is Fire Marketing Pros for?
Fire protection company owners at two sizes: owner-operators doing roughly $150K–$1M a year who want to grow beyond word-of-mouth, and established $1M–$5M companies that want a steadier flow of inspection and service work from Google and AI search. That includes extinguisher inspection, hood suppression, sprinkler, alarm testing and related services. Book a free strategy call and we'll review your Google presence and tell you honestly whether we can help.
Do you work with fire sprinkler companies?
Yes. We market sprinkler contractors that do inspection, testing and maintenance (ITM), backflow testing, deficiency repair, retrofit, commercial new construction and tenant finish. The focus is recurring inspection contracts plus bigger installation and retrofit work, found through Google, AI search and high-intent Google Ads, with inspection reminders and a CRM so nothing slips. Our fire sprinkler company marketing page explains the plan.
How much do your programs cost?
Starter is $1,497/month, Growth is $2,497/month (most popular) and Dominate is $3,497/month, plus a one-time $500 setup fee. Ad spend for Growth and Dominate is separate: you pay the platform directly, we manage the campaigns. Month-to-month, no lock-in. Full details are on the Programs page.
Do I need to sign a long-term contract?
No. Service is month-to-month, and you can cancel any time with 30 days' notice. We don't do annual lock-ins. If we're not delivering, you shouldn't be stuck with us.
What makes Fire Marketing Pros different from other agencies?
The owner runs a fire protection company. I own and operate Falls Fire Protection in Sioux Falls, SD, and most of what I sell runs there first; paid search is still planned. When we talk about NFPA 10, hood suppression, fusible links or Ansul R-102, I know what you're talking about because I do the work myself.
Do you work with companies outside of Sioux Falls?
Yes. Fire Marketing Pros works with fire protection companies nationwide. Falls Fire Protection is local to Sioux Falls, but the marketing system works in any market, and we prefer working outside Sioux Falls so we don’t compete with our own clients at home.
When can I expect results?
Expect SEO to build over roughly 6–12 months; Google Ads can produce calls sooner once it is live. Month 1 is the foundation: website, Google Business Profile, pipeline and tracking. Months 2–3 add service area pages, content and (on Growth and Dominate) review requests. Our target is 2x inbound calls in 12 months, and every monthly report shows progress against it. It is a target, not a guarantee. If after the first 30 days you feel we’re not the right fit, tell us: under the Right Fit Guarantee we will work with you to find a resolution. The guarantee does not change the payment terms in our Terms of Service.
Do you guarantee rankings or AI-search placement?
No. Nobody controls Google rankings or what AI assistants like Google AI Overviews and ChatGPT say. What we do is make your business easy for both to understand: clear service and service-area pages, FAQs, schema markup, a complete Google Business Profile and a steady stream of real reviews.
Do the inspection reminders follow NFPA schedules?
They follow whatever interval applies to each customer, starting from the common cycles. Reminders default to the most common cycles, 6 months for kitchen hood suppression systems and 12 months for extinguisher maintenance. The actual interval for any site comes from the applicable code (NFPA 10, NFPA 17A, NFPA 96), your local AHJ and the manufacturer’s instructions, so we configure reminders to match what you are required to do.
What is the Free Google Profile Audit?
A free, short recorded walkthrough of your Google Business Profile, how you show up in local search, and your website, with the top priorities we would fix first. It uses public information only. The strategy call is still the best next step if you want a full conversation.
Google and AI search
How do AI assistants like ChatGPT and Perplexity find fire protection companies?
Mostly through search. Google’s AI Overviews are built on Google Search and its index, ChatGPT search uses OpenAI’s OAI-SearchBot crawler, and Perplexity uses PerplexityBot. A complete Google Business Profile, a clear website and real reviews make your company easier for all of them to find and describe correctly. Our Google and AI search guide explains this in detail.
Do I need a separate AI-search strategy?
No. Google says there are no special requirements to appear in AI Overviews beyond normal SEO. The same work helps everywhere: an accurate Business Profile, a page for each service and main town, consistent business details and steady reviews. We also check that your site doesn’t block the search crawlers AI tools use.
How can I check what ChatGPT says about my company?
Ask it, and write down what it says. Our guide has a five-question test: run the same questions in Google, ChatGPT and Perplexity, and record the date, tool, location, companies named and sources cited. Repeat every three months.
The strategy call
Who will I talk to on the strategy call?
Boki Jaksic, the owner. Not a salesperson or account rep. Boki is an ICC/NAFED certified fire protection company owner and also owns Falls Fire Protection in Sioux Falls, SD.
How long is the strategy call and what does it cost?
It is 30 minutes and free, by phone or video, with no obligation. You leave with how you show up today on Google and in AI answers, your top 3 fixes, and a straight answer on whether we’re a fit.
What should I have ready for the call?
Your Google Business Profile link (or business name and city), your website address if you have one, and your questions. No logins or passwords are needed; Boki looks at public information only.
The Free Google Profile Audit
Is the Free Google Profile Audit really free?
Yes. There is no charge and no obligation.
Do you need my Google login for the audit?
No. We only look at what any customer can see: your public Google Business Profile, search results and website.
Is the audit the same as the strategy call?
No. The audit is a short recorded video you watch on your own time. The strategy call is a live 30-minute conversation with Boki and is the better next step if you are seriously considering marketing help.
Want the long version on AI search?
Our guide explains how Google AI Overviews, ChatGPT and Perplexity find fire protection companies, with a five-question test you can run yourself.
Not ready for a call?
Request a free, recorded walkthrough of your Google Business Profile, local results and website.