Legal
Privacy Policy
Last updated: June 10, 2026
Who We Are
Fire Marketing Pros is a digital marketing agency exclusively serving fire protection companies. The website firemarketingpros.com is owned and operated by Boki Gelato LLC, DBA Fire Marketing Pros, located in Sioux Falls, SD.
Questions about this policy? Contact us at [email protected] or call +1 (605) 521-6542.
What Data We Collect
Information you give us directly
When you submit the contact form or book a strategy call, we collect:
- Your name
- Your email address
- Your phone number (if provided)
- Your company name and website (if provided)
- Any message or notes you include
This information is used solely to respond to your inquiry and to determine whether Fire Marketing Pros is a good fit for your business. We do not sell it, rent it, or share it with third parties outside of the service providers listed below.
Information collected automatically
When you visit this site, our analytics tools automatically collect standard web usage data including:
- Pages visited and time spent on each page
- How you arrived at the site (search engine, direct, referral)
- General geographic location (city/country level — not precise)
- Device type, browser, and operating system
- Anonymized IP address
Third-Party Tools Installed on This Site
We use the following third-party services. Each has its own privacy policy governing how they handle data.
Meta Pixel (Facebook)
We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and
Instagram, and to build retargeting audiences. The Pixel collects data about your visits
to this site and may connect that data to your Facebook profile if you are logged in.
Pixel ID: 25251972174500037.
Meta Privacy Policy · Facebook Ad Preferences (opt-out)
Google Analytics 4 (GA4)
We use GA4 to understand traffic patterns, page performance, and user behavior in
aggregate. GA4 uses cookies and collects anonymized usage data. Measurement ID:
G-GVZNPLS11D.
Google Privacy Policy · GA opt-out browser add-on
Microsoft Clarity
We use Microsoft Clarity for session recordings and heatmaps. Clarity records
anonymized mouse movements, clicks, and scrolling behavior to help us understand how
visitors interact with the site. No personally identifiable information is captured
through Clarity. ID: wgd5swzo5x.
Ahrefs Analytics
We use Ahrefs Analytics to track SEO performance and visitor behavior for site improvement purposes. Data is aggregated and anonymized.
Cloudflare
This site is hosted and served via Cloudflare Pages. Cloudflare processes all traffic to this site and may collect standard access logs (IP address, request details) for security and performance purposes.
Cookies
This site uses cookies primarily through the analytics tools listed above (GA4 and Microsoft Clarity). These are non-essential analytics cookies. By continuing to use this site, you consent to their use.
You can disable cookies in your browser settings at any time. Note that disabling cookies will not affect your ability to use any features of this site — we do not gate any content or functionality behind cookie consent.
How We Use Your Information
- To respond to inquiries submitted through our contact form
- To evaluate fit and follow up on strategy call requests
- To understand how visitors use this site so we can improve it
- To measure the effectiveness of our marketing content
We do not use your information for automated decision-making, profiling, or advertising targeting. We do not send marketing emails to contacts who have not explicitly opted in.
Data Retention
Contact form submissions are retained for as long as the business relationship is active or until you request deletion. Analytics data is retained per each provider's default retention settings (GA4: 14 months; Clarity: 13 months).
Your Rights
You have the right to:
- Request a copy of any personal data we hold about you
- Request correction of inaccurate personal data
- Request deletion of your personal data
- Opt out of analytics tracking by using the tools linked above
To exercise any of these rights, email us at [email protected]. We will respond within 30 days.
Children's Privacy
This site is not directed at children under 13. We do not knowingly collect personal information from anyone under 13. If you believe a child has submitted information through this site, contact us immediately and we will delete it.
Changes to This Policy
We may update this privacy policy from time to time. The "Last updated" date at the top of this page reflects when the most recent changes were made. Continued use of the site after an update constitutes acceptance of the revised policy.
Contact
Fire Marketing Pros
DBA under Boki Gelato LLC
Sioux Falls, SD
[email protected]
+1 (605) 521-6542