Podcast
Ignition
The Fire Protection Business Show
The only podcast built exclusively for fire protection company owners. Real conversations about marketing, growth, certifications, operations, and building a fire protection business worth owning.
Join the pre-launch list
First 3 episodes go to the list first. No spam.
Business Show
Coming to
What to expect
Real conversations. Tactical insights. No fluff.
Fire protection company owners
Successful owners doing $500K+ sharing what's working — marketing, hiring, pricing, route management, and scaling.
NAFED members & certified technicians
Industry insiders on certification, compliance, new equipment, and changes to NFPA standards that affect your business.
Marketing & growth experts
Specialists who've scaled trade businesses sharing what translates directly to fire protection — Google Ads, SEO, GHL automation.
Tech suppliers & equipment reps
Ansul, Amerex, Pyrochem, Range Guard, and other suppliers on new products, training resources, and industry direction.
Be a guest
Have an interesting fire protection story?
I'm looking for fire protection owners with a story worth sharing — a market you dominate, a challenge you solved, a business you built from scratch, or an unusual niche you own. If your story would help other fire protection owners, let's talk.
Interviews are 30–45 minutes over Zoom. Recorded Fall 2026 and beyond.
Pitch Your Story →Good guest criteria
- Own or operate a fire protection company
- Have a specific story, result, or perspective to share
- Comfortable on video (or willing to be)
- Not pitching a product — just sharing real experience
Your host
Borjan "Boki" Jaksic
Founder of Fire Marketing Pros and Falls Fire Protection. 20+ years in food service, 12 food concepts, 9 states. ICC/NAFED certified. Based in Sioux Falls, SD. Two-time keynote speaker at NICA and IAFE.
I started the Ignition podcast because I couldn't find a show that actually spoke to fire protection company owners — not HVAC, not electrical, not "the trades" in general. You run a specific business with specific challenges. This show is built for you.
About Boki →