Dominate program
Dominate: Own Your Market
$3,497/month · $500 one-time setup · month-to-month
Everything in Growth, plus broad service-area coverage, weekly content, video support, competitor positioning, advanced automations and a quarterly strategy call with Boki.
What's included
Every deliverable in Dominate.
Best for companies that want to be the obvious go-to in their area.
Setup
Everything in Growth, plus this setup
- 15–20+ service area pages for broad local SEO coverage
- Competitor analysis and positioning strategy
- Video content strategy development
- Cold outreach system setup (email sequences, scripts)
Monthly
Monthly additions
- 4 blog posts/month
- YouTube video content support (scripting, optimization, descriptions)
- Advanced GHL automations (missed-call text-back, win-back campaigns)
- Quarterly strategy call with Boki
- Priority support and response time
- Cold email outreach campaign management
- Facebook/Meta retargeting ads (ad spend paid directly to Meta)
Dominate also includes everything in Growth (which includes Starter).
Month-to-month, no lock-in. $500 one-time setup fee. Ad spend is separate and paid directly to the ad platform.
Who it's for
Dominate fits if…
- Companies in competitive markets (10+ fire protection companies in the area)
- Companies with strong referral bases who want to add digital lead generation on top
- Established $1M–$5M companies with several crews or a wide service area that 15–20+ service-area pages can cover
- Companies under $1M only if they already have the techs and ad budget to take on more inspection volume
Dominate is for crowded markets. More service-area pages and weekly articles widen what you can rank for, video gives Google and buyers something real to look at, and the quarterly call with Boki keeps strategy tied to how an inspection business actually runs.
Built for fire protection
Written by someone who does the work.
Your service pages and articles are written around the work you actually sell: portable extinguisher inspection and maintenance (NFPA 10), kitchen hood suppression systems (NFPA 17A wet chemical systems, with NFPA 96 covering commercial kitchen ventilation), and the sprinkler, alarm and emergency-lighting work many fire protection companies also offer.
Timeline
How Dominate rolls out.
Timelines are targets. They depend on how quickly we receive access and content from you.
- Week 1: Kickoff and accessKickoff call, then access to your domain, Google Business Profile, Google Analytics and (Growth and Dominate) Google Ads. We collect your service list, service area, photos, and how you schedule inspections today.
- Month 1Everything in the Growth foundation, plus competitor analysis and positioning, and the start of your video content strategy.
- Months 2–315–20+ service area pages rolled out, 4 blog posts a month, YouTube scripting and optimization support, and advanced automations such as missed-call text-back.
- Month 4+Paid search scaled where the numbers support it, win-back campaigns to lapsed customers, and a quarterly strategy call with Boki to set the next quarter.
Reporting
What you see every month.
- Calls and form leads, by source where tracking allows (Google Business Profile, organic, ads, direct)
- Local rankings for the searches that matter in your area (for example "fire extinguisher inspection [city]")
- Website traffic and Google Business Profile actions (calls, website clicks, direction requests)
- What we did this month, and what we are changing next month
Questions
Dominate FAQ.
What happens on the quarterly strategy call?
Boki reviews your numbers with you, compares them with what is working at Falls Fire Protection, and sets priorities for the next quarter.
What is the cold outreach system for?
A prospecting email sequence and call scripts aimed at commercial accounts you choose to target in your area. We set it up and manage the email campaigns.
Is retargeting ad spend included?
No. Meta retargeting budgets, like Google Ads budgets, are paid by you directly to the platform. We manage the campaigns.
Is Dominate right for a small shop?
Usually not. Dominate is built for competitive markets and companies with the techs to handle more volume. We will tell you on the strategy call if a smaller program fits better.
Is there a contract?
No. Month-to-month, no minimum, 30 days’ notice to cancel. There is a one-time $500 setup fee.
Do you guarantee results?
No. We set targets (our offer is to help you grow inbound calls 2x in 12 months), plan the work against them and report on them monthly. Rankings and lead volume depend on your market and starting point, so we do not guarantee them.
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