Growth program · Most popular
Growth: Get Leads Flowing
$2,497/month · $500 one-time setup · month-to-month
Everything in Starter, plus Google Ads management, a review generation system, more service area pages and more content, so paid search and local SEO work together.
What's included
Every deliverable in Growth.
Best for established companies ready to actively generate new leads.
Setup
Everything in Starter, plus this setup
- 8–12 service area pages for local SEO
- Google Ads campaign setup (client pays ad spend)
- Review generation system (automated text/email after service)
- GHL booking calendar embedded on your website
Monthly
Monthly additions
- 2 blog posts/month
- Google Ads management (campaign optimization, keyword refinement, negatives)
- Google Business Profile posting (4x/month)
- Review monitoring and response
- Monthly leads + ROI report
- Email newsletter to your customer list (1x/month)
- Social posting (Facebook/LinkedIn, 3x/week)
Growth also includes everything in Starter.
Month-to-month, no lock-in. $500 one-time setup fee. Ad spend is separate and paid directly to the ad platform.
Who it's for
Growth fits if…
- Established companies with techs who can take on more inspection routes
- Owners who want leads they can trace to a source, not just more traffic
- Companies ready to fund a Google Ads budget (paid directly to Google)
Growth adds the two levers that move fastest for most inspection companies: Google Ads, which can put you in front of searchers as soon as campaigns are live, and a review system that asks every serviced customer for a Google review. SEO keeps compounding underneath.
Built for fire protection
Written by someone who does the work.
Your service pages and articles are written around the work you actually sell: portable extinguisher inspection and maintenance (NFPA 10), kitchen hood suppression systems (NFPA 17A wet chemical systems, with NFPA 96 covering commercial kitchen ventilation), and the sprinkler, alarm and emergency-lighting work many fire protection companies also offer.
Timeline
How Growth rolls out.
Timelines are targets. They depend on how quickly we receive access and content from you.
- Week 1: Kickoff and accessKickoff call, then access to your domain, Google Business Profile, Google Analytics and (Growth and Dominate) Google Ads. We collect your service list, service area, photos, and how you schedule inspections today.
- Month 1Everything in the Starter foundation, plus the review generation system and the booking calendar on your website. Google Ads campaigns are built and tracking is checked.
- Months 2–38–12 service area pages published, 2 blog posts a month, weekly Google Business Profile posts, and review requests going out after each completed service.
- Month 4+Paid search runs and is tuned every month (keywords, negatives, budgets). By default ads go live once the foundation and call tracking are solid; if yours already is, we can discuss starting sooner.
Reporting
What you see every month.
- Calls and form leads, by source where tracking allows (Google Business Profile, organic, ads, direct)
- Local rankings for the searches that matter in your area (for example "fire extinguisher inspection [city]")
- Website traffic and Google Business Profile actions (calls, website clicks, direction requests)
- What we did this month, and what we are changing next month
Questions
Growth FAQ.
How much should I budget for Google Ads?
Ad spend is separate and paid directly to Google. A typical starting budget we discuss is $500–$1,500 a month, set by your market and how many new accounts your team can take on.
How does the review system work?
After a completed service, your customer gets an automated text or email asking for a Google review. We monitor new reviews and help you respond.
When do the ads start?
Campaigns are set up during onboarding. By default they go live once your site and call tracking are working, so every call can be traced. If your foundation is already solid we can discuss starting sooner.
Is social media a big part of Growth?
It is included (Facebook/LinkedIn posting, 3x a week), but the program is built around Google: search, Maps, your Business Profile, reviews and your website. That is where most inspection buyers start.
Is there a contract?
No. Month-to-month, no minimum, 30 days’ notice to cancel. There is a one-time $500 setup fee.
Do you guarantee results?
No. We set targets (our offer is to help you grow inbound calls 2x in 12 months), plan the work against them and report on them monthly. Rankings and lead volume depend on your market and starting point, so we do not guarantee them.
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