Google Ads management for fire protection companies
SEO takes months. When a buyer needs a hood system inspected before a fire marshal visit, they search and call someone today. Google Ads can put you in front of those searches while your local SEO is still building.
The real problem: ad spend you can’t trace
Many owners have tried ads and stopped because they couldn’t tell which calls came from them. Broad keywords, no negative keywords and no call tracking make ads look like a black hole.
What's included
Google Ads: what you get
Every Google Ads deliverable below is listed word for word from our published programs. Growth includes everything in Starter; Dominate includes everything in Growth.
Listed in Growth
Google Ads campaign setup (client pays ad spend)
Listed in Growth
Google Ads management (campaign optimization, keyword refinement, negatives)
Listed in Growth
Monthly leads + ROI report
How we approach it
How the work gets done
- Campaigns limited to your service area and the services you choose.
- Ongoing keyword refinement and negative keywords, so spend goes to fire protection searches.
- Call tracking first. By default ads go live once the foundation and tracking are in place.
- Ad spend is paid directly to Google, so you see every dollar.
Questions
Google Ads: common questions
Is ad spend included in the program price?
No. You pay Google directly for ad spend. The program covers setup and management.
How fast do ads produce calls?
Ads can produce calls sooner than SEO once they are live, but results depend on your market, budget and competition. We don’t promise a number of leads.
Do you run Local Services Ads?
Local Services Ads are not part of our published programs. Ask about them on the strategy call.