Monthly marketing reports for fire protection companies
You should be able to tell in five minutes whether your marketing is working. That means calls and leads, not impressions and reach.
The real problem: reports full of numbers that don’t matter
Many agency reports are pages of charts about impressions and clicks. They rarely answer the question an owner actually has: did the phone ring, and from where?
What's included
Reporting: what you get
Every Reporting deliverable below is listed word for word from our published programs. Growth includes everything in Starter; Dominate includes everything in Growth.
Listed in Starter
Calls and form leads, by source where tracking allows (Google Business Profile, organic, ads, direct)
Listed in Starter
Local rankings for the searches that matter in your area (for example "fire extinguisher inspection [city]")
Listed in Starter
Website traffic and Google Business Profile actions (calls, website clicks, direction requests)
Listed in Starter
What we did this month, and what we are changing next month
How we approach it
How the work gets done
- One report a month, the same layout every time.
- Where tracking allows, every call and form lead is tied to a source (Google Business Profile, organic, ads, direct).
- Starter’s report covers rankings, traffic and leads. Growth and Dominate add a leads and ROI view.
- Metrics we can’t measure yet are marked as not available, not estimated.
Questions
Reporting: common questions
Will I see revenue in the report?
We report calls, leads and booked jobs where your tracking and CRM allow it. Revenue depends on your own job data, and we only show it if it comes from your records.
Is reporting in every program?
Yes. Every program includes a monthly report. Growth and Dominate include the monthly leads + ROI report.