Free Book

Playing With Fire

How to Market Your Fire Protection Business in the AI Era

The complete playbook for fire protection company owners who want to dominate their local market in 2026 — from a fire protection owner, not a marketing agency that learned your industry from Google.

Coming 2026 First chapter drops when I hit 100 emails. Full book releases to waitlist first, for free.

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No spam. Just the book and occasional fire protection marketing insights from Boki.

BORJAN "BOKI" JAKSIC
🔥
Playing
With
Fire
How to Market Your Fire Protection Business in the AI Era
firemarketingpros.com

What's inside

Everything changed in the last 18 months.

Google AI Overviews, local LLM search, AI voice search. Half the SEO tactics that worked in 2024 are already dead. This book covers the new playbook.

Ch 1

How fire protection companies rank in AI search

Google AI Overviews, ChatGPT, Perplexity, and Claude are changing how customers find local services. Here's what actually matters in 2026.

Ch 2

The death of keyword stuffing

What used to work, what replaced it, and why most fire protection websites are still doing it wrong.

Ch 3

Local LSA domination

Local Service Ads for fire extinguisher inspection searches — how to get to the top and stay there.

Ch 4

Google Business Profile tactics nobody else is using

GBP is the single highest-ROI action for a local fire protection company. Here's the full playbook.

Ch 5

The Ignition Engine™ — step by step

The complete 4-stage marketing system I built for Falls Fire Protection — Foundation, Ignition, Combustion, Sustained Burn.

Ch 6

Real case studies

Results from Falls Fire Protection and Fire Marketing Pros founding clients. Real numbers, no fluff.

Borjan 'Boki' Jaksic

About the author

Borjan "Boki" Jaksic

I've been in the food service business for 20+ years — 12 food concepts, 5 state fairs, 9 states, 30+ festivals every season. I started Falls Fire Protection because I was tired of paying national chains 3x what fire service should cost.

I hold ICC/NAFED certifications (FE + FK), run a real fire protection company in Sioux Falls, SD, and have been in the Seven Figure Agency program for 6+ months building the systems that Fire Marketing Pros sells.

This book is everything I've learned testing marketing on my own fire protection company before selling it to anyone else.

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